Coffee was first discovered by a goat farmer who noticed that his goats started “dancing” on eating certain red colour berries. Later at night he threw some of them in bonfire . By morning roasted coffee was invested!
Just want to share a real time situation/incident happen during MBA days when i along with my friends visited one of the Barista Coffee house in Dehradun for finding details like profitability of franchise, highly demanded product on menu, target audience and promotion & offers to attract new customers. Owing to rush Coffee house service provider didn't provided much information earlier, so we as a team made plan to have a cup of Coffee each & ordered Latte so that we can get more details and time to analyse the behaviors and age group of customer. New to the this kind of Coffee world after receiving the product in a hurry i eaten all the cream out of excitement. There comes the trouble when i tried to drink Latte without cream on it, after mixing four sugar packs the Coffee taste me nothing like Bitter Gourd. Then comes the twist when everyone around me started noticing the entire scene.
Poor me at a single shot i finished my Coffee to save the image of myself and friends. Honestly speaking nothing bad with Coffee its just i was too new to these kind of Coffee World. Now on daily basis in my office after finishing my first Latte Coffee i used to laugh a lot thinking about the Golden Memories !!
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Big players like Starbuks offers variation in their Menu and customized their product on the basis of public demand and area where they operate. India is one of the emerging market and major global coffee chains wants to put their money.
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