The Mutual Fund Industry is one of the fastest growing sectors in India with an average CAGR of 20% over the past five years. In this scenario, Sahara Mutual Fund is all set to revolutionize the India AMC industry, with a mission to give every class of investors a profitable and prudent investment option with a perfect balance of return, safety and liquidity.
Sahara's Core Commitment
Emotion
Emotion is in performance of genuine duties towards the loved ones primarily in their benefits, from their point of view. EMOTION is THE KEY that generates the required energy and enthusiasm for desired quality performance.
Discipline
The enthusiastic obedient of laws and others, which are given by our CONSCIENCE.
No Discrimination
Never should we discriminate in any of actions, reactions, attitudes, decisions, conclusions, in any of our expressions while caring for the six health of other human beings, namely physical, material, mental, emotional, social and professional health.
Quality
Give Respect
To definitely make others feel important and respected by giving sincere regard to others' feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.
Self-Respect
To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm feelings for others on a continuous basis.
Truth
Means total transparency in action, reactions, attitudes and all other expressions and the conviction to follow the right course.
Collective Materialism
Means to progress and prosper together for collective sharing and caring and not individually or for a select group.
Religion
There is a religion higher than religion itself - it is
NATIONAUTY. We may practice our religion in the confines of our homes, but
outside, we should be Indians and only Indians. 'Bharatiyata' or Nationalism
thus becomes our supreme religion.
Absolute Honesty
People generally manipulate and deceive for achieving their unreasonable desires and greed if others do not or cannot see, hear or understand. But we firmly believe that our mind inside knows the truth and we should be absolutely honest to our mind inside and accordingly our actions, reactions, directions, decisions and all our expressions should be presented in all human dealings.
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| Project & Presentation |
SWOT analysis
The survey of the Sahara Mutual Funds revealed the following results, which can be summarized in the form of SWOT analysis.
Strength
- One requires expertise in the financial market.
- A well established distribution channel and infrastructure is required
- Due cost sharing profitability can be enhanced.
Weakness
- Lack of brand equity in the knowledgeable mass of urban and semi urban population.
- A system of quick customer service and redressed system is needed.
- Modern computerization system needs to be in place.
Opportunity
- The mutual funds as an investment vehicle is still in the growth phase compared to other modes of savings viz. Bank deposits, shares, bonds and debentures.
- A wider range of products to existing customers can be provided and bottom line of the group can be enhanced.
- Intrinsically, the cost of funds is lower due to in-built tax incentives in it.
Threat
The market is becoming competitive a new player's better fund management skills are displacing the behemoth, non-performing funds. Stiffer entry norms in the coming years.
CONCLUSION
During survey of Sahara Mutual Funds it observed that the most popular type of Sahara Mutual Funds among the customers is EQUITY FUNDS.