In India cars are generally used to fall in the category of
luxurious commodities and there was a general perception that the only rich
people can own a car. But after 1991, with the liberalization in the economy,
the scenario of the whole country is rapidly changing with the coming up of the
middle class and growth in their standard of living their status of the cars is
breaking i.e. from a luxurious item to a necessity car have become as important
item in daily use.
Especially the car in
the small size segment has been responsible for breaking seal of luxurious
commodity from the cars. But the small sized car market is hooting up. More and
more multi-nation giants have entered in the Indian market being a very big
market as (India is the 2nd largest populated country in the world) India is
attracting all the big brands in the car industry.
THE MARKET
The concept of market is very important in marketing; the
American Marketing Association defines “A market as an aggregate demand of the potential
buyers for a product”.
Earlier the small cars were novelty to customer and to some
they were even unacceptable but the ground rules have changed with many
multinational brands being launched in the region. Unlike medium sized cars a
small car is easy to drive in the city condition is trendy and easy to park
light on ones pocket and suit to Growing nuclear families in the region also
score its major sales from the small cars i.e. Hyundai Santro and Hyundai
Getz, thus small cars are definitely In the entry of Multinational like Fiat,
Maruti Suzuki, Daewoo, and Tata has gives tremendous competition to Hyundai
Motors India Ltd. and also has given technological advancement and wider choice
to Customers.
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In India,the motor car was appeared in 1989.At that time Bombay
had the first taxi cars. In 1903.an American company began ape rate a public
taxi service with fleet of 50 cars. For about 50 year from 1898, India was an
importer of automobile industry. In 1935, the Bharat Ratna shri M.Visvearaya
made an Automobile industry in India but the Government did not approve this
plan.
“Consumer satisfaction survey for Hyundai car Owners”
“Consumer satisfaction survey for Hyundai car Owners”
- Hyundai has strong positive image& is a leader in all segments of cars in automobile market.
- Hyundai motors India Ltd. enjoying and efficient after sales service.
- Most of people want power, style, and good look & good mileage in the car at low price.
- Most of people give preference to reasonable price, low maintenance and cost effective and attractive design of a car.
- Television is the best Media for advertising when compared with newspaper.
- As per the survey people have accepted that brand and performance inspires more.
- Most of the customers have reported that, there is no problem in the car.
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